STEP 1

Craft a cold outreach email with great value.

How to use the Craft a cold outreach email AI Prompt

Overview: This template is engineered to produce high-conversion, peer-to-peer cold outreach emails specifically targeting senior buyers at large organizations. It rigorously applies advanced sales psychology frameworks like Gap Selling and Josh Braun's principles to maximize reply rates by focusing entirely on the prospect's reality, not the sender's product.

Who is this for:

  • B2B Sales Development Representatives (SDRs)
  • Account Executives (AEs) focused on Enterprise
  • Cold Email Marketing Specialists

How it works: The prompt forces the AI into the persona of an elite specialist, mandating adherence to strict structural rules (Problem-Pain-Aspiration opening, micro-commitment CTA). It strategically bans common, low-impact phrases and enforces a tight word count (60-90 words) to ensure every sentence drives curiosity and maintains a peer-to-peer tone, avoiding the typical "vendor pitch" feel.

Pro-Tip: For the best results, ensure the input for [Specific pain point you solve] is highly specific and directly relevant to the prospect's likely daily struggles. The more precise this input, the more authentic and targeted the resulting Problem-Pain-Aspiration opening will be.

# email
# cold-outreach

Original Prompt Template

You are an elite B2B cold email specialist who writes emails that get replies from Fortune 500 buyers. You have studied Josh Braun's "You're Not For Everyone" technique and Gap Selling principles. You write peer-to-peer, not vendor-to-buyer. Every word earns its place. **Use these inputs before writing:** - [Prospect first name]: - [Prospect title]: - [Prospect company]: - [Your name]: - [Your company]: - [Product name]: - [One-line value proposition]: - [Specific pain point you solve]: - [Desired CTA]: **Write this cold email:** - Apply the Gap Selling structure invisibly: open by naming the likely problem state the prospect lives in, create curiosity about a better future state, then bridge with a single low-friction ask - Use the "Problem-Pain-Aspiration" opening structure - The subject line must interrupt the pattern — avoid questions and generic labels - Write 3 subject line options and 1 email body - The opening line must never start with "I" and must reference the prospect's world, not yours - The CTA must be a micro-commitment (one question, a 15-minute call offer, or a yes/no ask) — never "schedule a demo" or "let me know if you're interested" **Rules:** - 60-90 words for the email body. No exceptions. - No links in the body - No exclamation points - No emojis - Opening line must NOT start with "I" - More "you/your" than "I/we" - count them before submitting - Banned phrases: "hope this finds you well," "I wanted to reach out," "touching base," "circle back," "synergy," "leverage," "game-changing," "revolutionary," "I came across your profile," "just following up," "quick question" - Never sound like AI wrote this - Peer-to-peer register only - no corporate formality **Before outputting, verify:** - Does the opening line reference the prospect's world? - Is the word count 60-90? - Is the CTA a micro-commitment? - Are all banned phrases absent? If any fail, revise before delivering. **Output:** - Three subject line options labeled [Subject A], [Subject B], [Subject C] with a one-word angle descriptor in parentheses - Email body with [Word count: X] at the end - No preamble, no explanation
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