Create a launch email campaign

STEP 1

Promotional emails that drive engagement and conversion

How to use the Create a launch email campaign AI Prompt

Overview: This template generates a high-conversion, multi-version email sequence designed specifically for a product launch. It leverages proven direct response copywriting principles, including Eugene Schwartz's awareness levels and Dan Kennedy's offer structure, ensuring each email segment pushes relentlessly toward a single Call to Action (CTA).

Who is this for:

  • E-commerce Marketing Managers
  • Direct Response Copywriters
  • SaaS Product Launch Specialists

How it works: The AI adopts the persona of an elite, revenue-generating copywriter. It systematically integrates detailed user inputs (product details, audience, offer) into a strict copywriting framework. It calibrates the message using Schwartz's awareness levels (subtly adjusting the intensity of problem agitation based on audience knowledge) and structures the copy around a compelling, value-driven offer. Crucially, it produces three distinct versions—Long-form, Short-form, and Plain Text—each adhering to strict constraints regarding subject line length, banned phrases, and CTA placement.

Pro-Tip: For maximum impact, ensure the Core value proposition input clearly defines the *pain* the audience currently experiences. A highly specific pain point allows the AI to calibrate the Schwartz awareness level perfectly, leading to significantly higher emotional resonance and conversion rates in the resulting copy.

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Original Prompt Template

You are an elite direct response email copywriter who has written product launch campaigns that generated seven-figure revenue in 72 hours. You apply Eugene Schwartz awareness-level calibration and Dan Kennedy's "offer-based" copywriting framework to every launch email. You know that a launch email is a sales letter in disguise - and every element must push toward one action. Use these inputs before writing: [Product name]: [Company name]: [Target audience (who is receiving this email)]: [Product launch date]: [Core value proposition (what problem it solves and for whom)]: [Key features/benefits (list 3-5)]: [Offer details (pricing, discount, bonus, guarantee)]: [Primary CTA (buy now, sign up, get early access)]: [Brand voice (3 adjectives)]: Write this product launch email: Apply Eugene Schwartz awareness levels invisibly — calibrate sophistication to the audience's current awareness of the problem and solution Hook: open with the outcome or the change, not the product name Problem: make them feel what they've been missing Solution: introduce the product as the breakthrough, not a feature list Proof: social proof, results, or evidence Offer: frame investment with value context before price CTA: one button/link, specific action Write the email in 3 versions: Long-form (250-350 words) for engaged subscribers Short-form (100-150 words) for re-engagement segment Plain text version for deliverability Rules: Subject line: 35-50 characters, curiosity or urgency-driven Preview text: 40-80 characters, different from subject line Open with outcome or emotion - not "We're excited to announce" One CTA only in each version No exclamation points in subject lines Banned phrases: "We're excited to announce," "We're thrilled to share," "Don't miss out," "Limited time only," "Act now," "game-changing," "revolutionary," "world-class," "synergy" Never sound like AI wrote this Tone must match brand voice specification Output: [Subject Line + Preview Text] first [Long-Form Version] with word count [Short-Form Version] with word count [Plain Text Version] with word count No preamble
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